1983-1985
The home videogame and computer rights to Sega's early
arcade hits were originally licensed to Coleco, Atari and Parker
Brothers. Frogger, Zaxxon,
Turbo, Pengo and Subroc 3-D
were among the titles that reaped huge windfalls on the Atari 2600,
Intellivision, ColecoVision and other platforms, and it was
then that Sega decided to publish cartridges on its own.
Its first three releases were obscure coin-op games that
hardly received any attention from the gaming public.
Tac-Scan, Sub-Scan and Thunderground
didn't exactly set the world on fire, although nowadays they're
considered as one of the better games in the 2600 library by
classic gamers. Its next trio of titles, Buck Rogers: Planet
of Zoom and Congo Bongo and Star Trek,
were severely watered down translations of flashy arcade
games that had no chance of being properly ported over to the
underpowered VCS. By this time, Sega had just about exhausted
its library of coin-ops to bring to the home, but an unexpected
buyer injected some life into Sega's home publishing plans.....
Sega's parent company Gulf & Western, which had spun off 20
percent of Sega, bought back the public shares in 1983 and sold the
U.S. assets to Bally Manufacturing Corp. Bally/Midway was looking
to enter the home cartridge sweepstakes and Sega's established
distribution network and development staff allowed for it to
use Sega to publish its own titles. Tapper and
Spy Hunter were among the Bally/Midway coin-ops that
Sega produced for the home market. Unfortunately, it was during
this time that both the arcade and console market crashed. Sega
pulled out of involvement with home videogames until the release
of its Master System nearly three years later.
However, in Japan, Sega survived. Back in 1979, Rosen
had acquired a distribution company founded by a
Japanese entrepreneur, Hayao Nakayama. Following the
crash, Rosen joined Nakayama and other Japanese
investors to buy the Japanese assets of Sega for $38
million. Nakayama became chief executive and Rosen
headed the U.S. subsidiary. From that point forward, the
company vowed to stick not with one concept too long,
realizing that each generation of technology has a life and
death.
In 1984, Sega Enterprises was bought by a partnership
between Sega Enterprises Japanese management and
CSK, forming Sega Enterprise Ltd., a Japan-based
company.
SOFTWARE LIST
- 48 Hours (not released)
- Airplane! (not released)
- Buck Rogers: Caverns of Zagreb (not released)
- Buck Rogers: Marathon of Zenda (not released)
- Buck Rogers: Planet of Zoom
- Buck Rogers: Secrets of Zadar (not released)
- Congo Bongo
- Dragonslayer (not released)
- Escape From Alcatraz (not released)
- Friday the 13th (not released)
- Marathon Man (not released)
- Mission Impossible (not released)
- Spy Hunter
- Star Trek
- Sub-Scan
- Subterfuge (not released)
- Tac-Scan
- Tapper
- Thunderground
- Up 'N Down
- War of the Worlds (not released)
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