1982-1983
"Our games aren't really X-Rated," explained Stuart
Keston, whose Los Angeles-based company American Multiple Industries
(AMI) was marketing three VCS-compatible cartridges under the name
Mystique/Swedish Erotica. "They're actually soft Rs."
Given the limited hardware capabiliies of the VCS, we'd have to agree
with him, at least in the realism department. It's actually more
comical than anything when watching blocky, stick figures doing what
adults do. But with Custer's Revenge in particular,
Mystique got itself into trouble with respect to the game's theme.
The group Women Against Pornography (WAP) strongly
opposed Mystique's entry into the videogame market. At a protest in
1982 outside the Hilton Hotel in New York, where Kesten was exhibiting
his new wares at an electronics show, WAP members waved signs that
read: "Computerized Insanity," "Pornographers are
Pimps," and "Stop Making Fun Out of Women's Pain."
Several angry demonstrators representing Native Americans (Indians) also
protested the game outside the trade show.
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Well, judge for yourself. Bachelor Party features an
upright groom-to-be, eager for one last fling before taking his wedding
vows. He "scores" by touching the ladies, who are lined up
Breakout-style. In Custer's Revenge, the virile general
negotiates an obstacle course of randomly falling arrows and prickly
cacti to reach an unfortunate squaw who is bound to a stake and unable
to ward off Custer's unwelcome advances. The big climax comes
when they finally meet -- pump the "joystick" and rack up bonus
"rape" points. Then there's Beat 'em & Eat 'em, in which
streetwalkers await the emissions of a crazed John from his rooftop
perch. The original "suggestive" retail price for each was $49.95.
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"There's no violence or venereal disease -- we have entertainment
in mind," sais Kesten, who claimed to have let his 11-year old son
play the games, but wouldn't want them available to "kids who aren't
my responsibility." Mystique's sealed boxes were labeled "Not for
sale to minors."
AMI did sell its Mystique cartridges for a short while before
selling off its properties to Playaround, which then
repackaged the games and sold them as double-ender (at least they
didn't call them "double entry") cartridges and even offered female
versions of the games!
SOFTWARE LIST
- Bachelor Party
- Beat 'em & Eat 'em
- Custer's Revenge
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